MARC DORCEL LAUNCHES DORCELSTORE APP ON BBOX MIAMI, BOUYGUES’ LATEST BOX

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INNOVATION :
MARC DORCEL LAUNCHES DORCELSTORE APP ON BBOX MIAMI,
BOUYGUES’ LATEST BOX

150 free Christian Grey ties

The world first shop selling sexy products
to be available on the box of a TV operator

Paris, February 9th 2017 – MARC DORCEL, European leader of adult entertainment, takes the occasion of Valentine’s day to present the DORCELSTORE application, his latest innovation in partnership with Bouygues Telecom. A world exclusive : as well as MARC DORCEL’s TV and SVOD contents, the application which is available on Bouygues Telecom’s BBOX MIAMI offers the possibility to purchase sexy products from a television set.

Shopping on DORCELSTORE.COM is now within reach of a remote control !

This application is specifically developped for Bouygues Telecom’s latest Android box and offers viewers, via their TV set, an easy and fast access to all the products available on DORCELSTORE.COM, MARC DORCEL’s pleasure e-shop : accessories, sexy lingerie, sextoys…

The ergonomics of this application was especially designed to maximise user experience on TV, as well as enable a really smooth and intuitive navigation with a simple remote control.

“After our VOD services rollout, the launch of our first 3D services, then virtual reality… MARC DORCEL continues to break new ground and clearly positions itself as a key player of convergence and innovation at the service of adult entertainment,” says Grégory Dorcel, CEO, MARC DORCEL. “Our goal to make our contents and products available at any moment and on any device, as well as our perfect command of interactive TV broadcasting services, have naturally led us to keep up with the SMART TV experience.”

The launch of the DORCELSTORE.COM application on the BBOX MIAMI echoes the release of the movie « Fifty shades darker », the 2nd episode of Christian Grey and Anastasia Steele’s adventures, adapted from the popular trilogy by American author E.L. James. On this occasion, MARC DORCEL and Bouygues Telecom give Christian Grey’s official tie to the 150 first buyers on the application. The sexy accessories «50shades » are available on DORCELSTORE.COM.


Contact Presse

presse@dorcel.com / +33 (0)1 45 67 93 30

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